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“The customer is not dependent upon us; we are dependent upon him. The customer is not an interruption of our work—he is the purpose of it. The customer is not a rank outsider to our business; he is a part of it. The customer is not a statistic—he is a flesh-and-blood human being equipped with biase...

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Until quite recently corporate lore held that, of the three primary stakeholders in any business, the shareholder should take precedence over customers and employees. How blinkered that view now seems; and in my last blog I referenced Jack Welch’s view that ‘shareholder value is the dumbest idea in...

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In my last post I talked about the importance of having a core ideology and referenced a number of companies that had successfully embedded a core purpose and values. A defining characteristic of most of these companies was the influence of a stronger leader. These are people who are able to create...

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In 1994 Jim Collins and Jerry Porras published the first edition of their seminal work, “Built to last”. Its main premise is that great companies are differentiated from merely good companies by the fact that they are guided by a core ideology—core values and a sense of purpose which goes beyond jus...

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In my last blog I suggested that doing can be better than analysing. Advertising guru Bill Bernbach put it succinctly:Vaclav Havel quote

“Logic and over-analysis can immobilize and sterilize an idea. It’s like love – the more you analyse it the faster it disappears.”

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