Email surveys

Email surveys offer a cost-effective and comprehensive means of gathering feedback on process issues and customer experience.

Benefits

  • Low-cost – but this is slightly off-set by lower response rates than IVR
  • Not-intrusive – customer completes survey at a time to suit them
  • Minimal drop-off during the survey – once started customers tend to get most of the way through
  • Can accommodate more questions than IVR or SMS – creates chance to probe more issues.

Features

  • Custom design – email templates and online surveys designed to reflect brand identity or co-branded with ServiceTick
  • Online surveys are optimised for mobile display
  • Multiple question types and free-form comment boxes
  • Survey logic allows multiple routes through a survey based on the answers provided by the customer
  • ServiceTick captures and stores every piece of information – even if the survey is part-completed
  • Results are immediately available in our online console
  • ‘Red flag alerts’ based on the customer’s response to individual questions or text provided in a verbatim can be configured to automatically surface an issue and allow a recovery process to be initiated
  • All data captured under SSL encryption and stored in our secure hosting environment
  • Scales can be enhanced (smiley/sad faces; colour-coding) to ensure clear understanding of metric options. 

Applications

Online surveys come into their own for:

  • Mapping feedback at different points on the customer journey
  • Business to business audiences
  • Employee feedback programmes
  • Transactional and relationship surveys
  • High volume customer bases
  • Proposition development (surfacing unmet needs)
  • Optimising web sites and conversion activity.

Find out more

If you’d like to know more about our ServiceTick products, email or call us now.

01603 618326