“The customer is not dependent upon us; we are dependent upon him.
Until quite recently corporate lore held that, of the three primary stakeholders in any business, the shareholder should take precedence over customers and employees.
In my last post I talked about the importance of having a core ideology and referenced a number of companies that had successfully embedded a core purpose and values.
In 1994 Jim Collins and Jerry Porras published the first edition of their seminal work, “Built to last”.
In my last blog I suggested that doing can be better than analysing.
Nowadays it’s a given that customer experience and business success go hand-in-hand.