Business is increasingly focused on using customer feedback to improve customer experience.
We pride ourselves on delivering a first rate support service to our customers.
I started this series of blogs by asserting that feedback is about more than just the numbers and I’ve identified over the past few weeks how you can get more from your customer surveys.
‘Big data’ is a term much used these days and there is no denying that brands have access to unparalleled amounts of information about their customers; but does this make the insight they generate any better?
The measurement of customer feedback, like any business discipline, is in a constant state of evolution.
As any blacksmith knows, iron is at its most malleable immediately after it emerges from the forge.