Scour the noticeboards of Linkedin discussion groups that deal with NPS, effort or CSAT and you’ll find regular requests for benchmarking KPIs from companies keen to understand how their scores perform against their key competitors.
I was talking to a potential client recently about different ways of gathering customer feedback.
The anguished complaint of Patrick McGoohan in the Sixties cult TV show “The Prisoner” is a far cry from the more prosaic world of customer feedback but it seemed to me a relevant introduction for a new series of blogs on key feedback metrics.
In the week that it celebrates its seventh birthday UK-based ServiceTick is in seventh heaven.
ServiceTick was last night named as one of the Everline Future 50, the definitive analysis of game-changing new British businesses.
2013 has been a bumper year for ServiceTick with business growing strongly on the back of increased interest in capturing ‘voice of the customer’ feedback.